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Marketing Operations Manager
Build Your Career | Have Fun | Make a Difference
If you’re the kind of person that loves to get stuff done, collaborate with colleagues all over the world and is interested in joining a fast growing global company that is trusted by the world’s top digital brands and truly cares for its customers, join us at Payoneer
Check out our values
What’s the job?
We're looking for a Marketing Automation Specialist to join our growing Customer Retention and Marketing Ops team. In this role, you will be responsible for the day to day operation of our Marketing Automation Platform (Marketo) to create sophisticated marketing automation flows and optimize existing ones. You will ensure that no lead is left behind, every marketing touch point is attributable, our sales & marketing stacks work together perfectly, our money is spent effectively, and that we operate in a coordinated way globally.
You will also be responsible for establishing, managing, and connecting marketing and sales tools and processes, to start consistent and qualified lead generation, comprehensive reporting and personalized journeys for different customer personas or products.
Key areas of responsibility:
- Work closely with key stakeholders globally to build, deploy and monitor demand generation campaigns, such as lead nurturing engagement programs, trigger and batch campaigns, web forms, webinars and sponsored events.
- Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time.
- Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com.
- Oversee the operational aspects of campaign planning, preparation, tracking and ROI attribution.
- Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads.
- develop, test and implement responsive HTML emails, in-app messages, push notifications and other types of communication across web and mobile platforms while staying up to date with the latest trends in this fast changing industry.
Have you accomplished these kinds of qualifications?
- At least 1 year experience using Marketo and Salesforce CRM - a must.
- Technical mindset, comfortable bringing new ideas and integrating new tools to optimize our workflows to work on scale.
- Ability to understand business requirements and deliver solutions that balance business needs and system maintainability.
- Project management skills; can manage multiple priorities in a dynamic & global environment.
- Strong interpersonal skills and ability to earn trust and respect from peers.
- High enthusiasm and motivation to work within a fast-paced, international environment.
- Positive disposition with high energy, self-directed team player.
- Experience working with a global team and market.
- Strong attention to detail.
- Passionate about marketing operations strategy and staying current with industry trends.
A few words about us
Payoneer’s mission is to empower businesses to go beyond – beyond borders, limits and expectations. In today’s digital world, Payoneer’s platform streamlines global commerce for millions of small businesses, marketplaces and enterprises from 200 countries and territories. Leveraging its robust technology, compliance, and banking infrastructure, Payoneer delivers a suite of services that includes cross-border payments, working capital, tax solutions, merchant services and risk management. Powering growth for entrepreneurs in emerging markets through to the world’s leading digital brands like Airbnb, Amazon, Google and Upwork, Payoneer makes global commerce easy and secure.
Payoneer - one world, one platform, endless opportunity.
www.payoneer.com
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