Product Marketing Manager

Created:

Feb 16, 2022, 1:49 AM

Location

San Francisco, California, United States

Organization

RapidApi

Description

RapidAPI is the world’s largest API marketplace and the company that is building the next-generation API platform. We enable developers and enterprises to easily discover, test, and connect to any API, making it easier to create new software and services more rapidly. Funded by a16z and Microsoft’s M12, RapidAPI is experiencing rapid growth, fueled by an increase in the number of developers and companies using our platform. RapidAPI is used by millions of developers around the world, and offers more than 20,000 APIs on the marketplace.

To help accelerate this growth, we're looking for a creative and collaborative product marketing manager to help us define and execute a winning go-to-market strategy for our enterprise and developer customer segments and products, position our solutions to create differentiation in the API market and help orchestrate campaigns that drive product growth. Reporting to the Director of Product Marketing, this team member will partner with engineering, product management, sales, and the broader marketing team to position our products and take advantage of a $1.78 billion dollar market opportunity.

Responsibilities

Product Messaging & Positioning: Drive the creation and communication of clear product messages, key points of differentiation, and market opportunities.
Product Content: Create presentations, data sheets, white papers, ebooks and more that highlight product value for internal and external stakeholders.
Sales Enablement: Create educational content that helps the sales team understand RapidAPI's business value and positions our products across the competitive landscape
Market Analysis: Conduct market research to understand competitive landscape, target audiences and establish product differentiators.
Product Launches: Work with product management and marketing team and Director of Product Marketing to plan and execute launches of net-new products, features and capabilities. Manage the cross-functional implementation of launch plans to maximize impact.
Presentation Skills: Must be self-sufficient in creating presentations and presenting to Sales and customers at both internal and external events.
Demand Generation: Support demand generation efforts and campaigns with compelling content that resonates with target customers and core product messaging.

Requirements

3 - 5 years of product marketing experience at B2B SaaS companies, marketing highly technical products to enterprise customers
Over 5 years’ working experience, with ability to drive complex projects across functions and work independently
Excellent communication skills, capable of writing and presenting about a complex, technical product to internal and external audiences
Strong grasp of technology and desire to understand all of RapidAPI’s technology, with the ability to parse technical concepts into compelling business value
Self-motivated individual willing to roll up their sleeves and achieve results in a fast paced, hands-on environment
Passionate storyteller with an attention to detail and ability to deliver content on time at high quality
Excitement to craft sales and marketing content including webinars, pitch decks, playbooks, data sheets, white papers, case studies and more
Ability to get things done quickly, learn, and improve in a global team environment

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