Who We Are

Location: Austin, TX preferred

Reports to: Head of Marketing

Type: Full-Time

The 4M story is likely one you haven’t heard before. We’re on a mission to unlock access to the world below us, doing for underground utilities what Google Maps did for roads. Our Utility AI platform provides instant, verified subsurface utility data to reduce risk, accelerate planning, and increase safety for infrastructure projects across the U.S.

We’re growing fast, with teams based in Austin, Texas; US remote; and Tel Aviv, Israel serving some of the largest DOTs and Civil Engineering firms in the United States

About the role:

We’re looking for a strategic, detail-oriented Field & Events Marketing Manager to lead our event strategy across third-party conferences, field activations, sponsorships, and owned events. This role requires strong project management and operational skills to ensure flawless execution across multiple concurrent events. You’ll play a key role in accelerating pipeline, driving brand visibility, and enabling deeper connections with our target audience: AEC firms, DOTs, and Utility Owners.

You’ll collaborate closely with Growth, Product Marketing, Content, and Sales to ensure every event aligns with our GTM strategy, creates measurable impact, and elevates the 4M brand.

Key Responsibilities:

• Own the event calendar across field events, trade shows, partner events.
• Plan and execute field marketing activations, including executive dinners, roadshows, and VIP experiences.
• Manage end-to-end logistics. Build and manage detailed project plans, timelines, and budgets to ensure successful event delivery.
• Coordinate across Growth, Sales, and Operations to streamline workflows, processes, and communication before, during, and after events
• Oversee event sponsorships and negotiate contracts with vendors and organizers.
• Partner with Sales and PMM to align events to pipeline goals and ensure pre- and post-event workflows drive ROI.
• Facilitate clear communication between stakeholders, ensuring alignment on goals, responsibilities, and deliverables. Work with Content and PMM teams on event messaging, presentations, speaking submissions, and promotional materials.
• Track and report on event performance metrics (meetings, influenced pipeline, ROI) and continuously improve execution.

Requirements:

Must-have:

• 3–6 years of experience in event marketing, field marketing, or operations/project management (SaaS experience preferred).
• Proven success managing third-party events, field activations, and digital webinars.
• Previous experience with Hubspot and running ABM or integrated campaigns.
• Proven project management skills with the ability to juggle multiple complex initiatives simultaneously.
• Strong project management and vendor coordination skills, and budget management
• Comfortable collaborating across sales, content, and marketing functions.
• Strong interpersonal and communication skills, with the ability to build trust and collaboration across teams and external partners.
• Familiarity with CRM and MAP tools (e.g. Salesforce, HubSpot) for tracking and reporting.
• Ability to travel to events (approx. 30%).

Preferred:

• Experience marketing to government agencies, infrastructure, or utilities.
• Excellent communication and copywriting skills for event promotion.
• Previous experience using Sales Engagement Tools to support sales outbound

Key Attributes We Value:

• Work Ethic: You consistently go the extra mile to deliver results.
• Grit & Resilience: You take initiative, adapt to challenges, and maintain momentum despite changes.
• Customer-focused: You’re eager to understand our customers and how we can best serve them to solve pressing challenges in the industry.
• Coachability and Growth Mindset: Open to feedback and committed to personal and professional growth, with the adaptability to thrive in a fast-paced, high-growth startup environment.

4M Perks:

• Salary Range: based on location and experience.
• Competitive Equity Plan: We offer stock options so every team member shares in the company’s long-term success.
• Hybrid Work Model: Remote or 4 days in-office each week in Austin.
• Retirement Benefits: 401(k) + company match to help you build a strong financial future.
• Flexible PTO Policy: We believe in balance - take time off when you need it. And with extended parental leave, you can be fully present for life’s most important moments.