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Senior Content Marketing Manager

Bizzabo

Bizzabo

Marketing & Communications
Washington, DC, USA
Posted on Tuesday, June 25, 2024

Description

Bizzabo is hiring a Senior Content Marketing Manager to drive awareness, engagement, and conversion through high-quality and multi-format content. In this role, you will steward Bizzabo’s industry-leading thought leadership and channels, including the Bizzabo Blog and the Event Experience podcast.

You’ll collaborate closely with Bizzabo’s marketing team and other stakeholders to produce multi-format, full-funnel content that brings our brand to life and demonstrates our event expertise. Your content will be pivotal to building an owned first-party audience, providing value to our target audiences, and influencing revenue.

We are looking for a strategic thinker and doer, someone who is equal parts creative storyteller and data-driven executor. You have a proven record of setting editorial strategy and developing text, audio, and video content that engages marketing and event professionals as well as the C-suite across the buying journey. You enjoy working in a dynamic, fast-paced environment — and you have fun doing it.

This role reports to Bizzabo’s Vice President of Marketing.

Bizzabo’s Event Experience Operating System is a modern, intuitive platform used by the world’s leading organizations to deliver immersive experiences and events at scale. Named a Leader in the Gartner® Magic Quadrant™ and Forrester Wave™ for event technology, enterprises rely on Bizzabo to manage their entire event portfolio, regardless of format or size. Bizzabo is recognized by Newsweek as a 2024 Global Most Loved Workplace and as a 2024 Top Most Loved Workplaces® for LGBTQ+ employees. Bizzabo was founded in 2011 by Boaz Katz, Alon Alroy, and Eran Ben-Shushan and is headquartered in New York and Tel Aviv.

Requirements

What You'll Do:

  • CONTENT STRATEGY: Collaborate with Marketing team colleagues to develop a content marketing strategy and an editorial calendar that delivers consistent, high-quality content across channels.
  • CONTENT PRODUCTION: Create and manage full-funnel, multi-format content (blogs, podcast episodes, emails, videos, ebooks, white papers, surveys, calculators, infographics, and event programming) for integrated marketing campaigns aligned to target personas and buying stages.
  • CONTENT OPTIMIZATION: Ensure content is optimized for SEO and AI discovery against target keywords.
  • CONTENT DISTRIBUTION: Produce editorial emails and newsletters, including content setup, scheduling, and performance tracking. Collaborate on content for social media audiences and on building a social editorial calendar.
  • CONTENT AMPLIFICATION: Maximize reach by working with the press and writing press releases, as well as actively participating in industry community conversations across Slack, LinkedIn, etc.
  • CUSTOMER STORIES: Partner with the Customer Success team to amplify customer experiences through testimonials and case studies.
  • PERFORMANCE REPORTING: Regularly monitor, interpret, and report on content performance and related KPIs to identify opportunities and learnings.
  • INNOVATION AND EXPERIMENTATION: Constantly evaluate new tools, platforms, and processes, including AI tools like ChatGPT, Perplexity, Jasper, and Descript, to drive efficiencies and enhance content output.

Who You Are:

  • 5-7 years of content marketing experience, preferably within the events industry and/or within B2B organization that targets marketers.
  • Proven track record of developing and executing engaging B2B content that successfully captures target audiences.
  • Effective communicator and collaborator with excellent writing, presenting, editing, and proofreading skills. Video and audio editing is a plus.
  • Strong analytical skills and a proven ability to derive actionable insights from data.
  • Experience managing freelance writing and producer resources.
  • Proficiency in SEO best practices and content optimization. Experience using SEO tools (SEMrush, Ahrefs, Google Search Console, GA4) and conducting keyword research to build briefs.
  • Proficiency in WordPress and Hubspot. Airtable experience is a plus.
  • Proven ability to plan, prioritize, and work quickly and effectively under pressure. You enjoy a fast-moving, deadline-driven environment and you’re able to proactively manage your own workload and balance several projects concurrently.
  • Proven ability to effectively collaborate with marketing colleagues and creatives to develop compelling content, including clearly and graciously communicating and receiving feedback.

Join Us!

If you're ready to drive Bizzabo's growth through creative and data-driven content, we want to hear from you! Let's create unforgettable event experiences together. Apply today and take the next step in your career with Bizzabo.

Community Details and Perks

The Bizzabo Community

At Bizzabo we believe that culture is more than just happy hour and a ping pong table (though we do love a good ping pong tournament), we believe that culture is everything we do and how we do it. Our values are what help to guide us in our interactions with each other, our customers, and anyone who crosses paths with Bizzabo. Bizzabo fosters an environment of communication and trust. We don’t just offer the opportunity to share ideas, we encourage you to own your ideas and bring them to fruition.

Bizzabo is dedicated to ensuring equity in the workplace and fostering a diverse, inclusive environment where every voice is heard and everyone belongs. Qualified applicants will be considered regardless of gender, gender identity, sexual orientation, age, race, national origin, religious beliefs, military or veteran status, disability, or other legally protected status.

Note: All Bizzabo communications related to job postings will be conducted using corporate email. At no point will Bizzabo communicate or conduct interviews using messaging apps. Please report any suspicious communications to security@bizzabo.com

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