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Demand Generation Manager

Bringg

Bringg

Sales & Business Development
United States
Posted on Friday, June 14, 2024

We’re Bringg! A delivery management leader, serving 800+ customers globally. Leading enterprise retailers and brands use Bringg to grow their delivery capacity, reduce costs, and improve customer experiences. Every year, we process over 200 million orders through our smart, automated omnichannel platform experience.

Bringg is looking for a Sr. Demand Generation Manager to implement, execute, and optimize integrated GTM campaigns that drive lead, pipeline and revenue generation. The ideal candidate is both curious and data-driven – willing to try new tactics, and then test, iterate, and test some more to find the most effective approach. They are also a team player, comfortable collaborating across different internal and external teams. Ultimately, they are excited to build Bringg’s demand generation function.

Responsibilities:

  • Develop and execute multi-channel demand gen initiatives across digital advertising (PPC), content syndication (CPL), email, social media, content marketing, webinars, field marketing events, and trade shows/conferences that drive net-new leads and existing lead engagement
  • Create and manage integrated campaign calendars to ensure timely execution and coordination
  • Communicate cross-functionally with the greater marketing org, sales and account teams, and key stakeholders about campaign goals, progress, and results
  • Partner across the Marketing organization to map demand generation activities to ICP’s, track and analyze campaign performance, and test messages
  • Develop lead-nurture campaigns to maintain and increase lead engagement through the revenue funnel
  • Continuously test and optimize marketing tactics to improve performance
  • Manage lead-acquisition tools, third-party CPL vendors and sponsored content programs

Experience:

  • 7+ years of experience in demand generation, digital marketing, or a similar role within the B2B tech industry
  • BA in Marketing, Communications, Advertising, Digital Marketing, or related field
  • Proven track record of developing and executing successful multi-channel marketing campaigns
  • Experience with account-based marketing (ABM) strategies and tactics
  • Proficiency in using marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
  • Strong understanding of digital marketing channels (PPC, SEO, email, social media, content marketing)
  • Excellent written and verbal communication skills
  • Strong organizational and project management skills

Personal attributes:

  • Thinks creatively
  • Likes to tackle and solve complex problems
  • Naturally curious
  • Has a proactive mindset
  • Uses data to make decisions
  • Unafraid of asking questions
  • Strong attention to detail
The salary range for this position is expected to be between $130,000-$160,000 OTE annually. The salary range is determined by experience, seniority, and additional factors.