Founded in 2007, GlassesUSA.com part of the Optimax Eyewear group has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain from product design and manufacturing to optical lens production and digital experience.

About the Role:

As a User Acquisition Specialist, you will manage and optimize paid campaigns primarily on social platforms (such as Facebook, YouTube, and more), with the opportunity to expand into search campaigns.
You will own the execution of evergreen and seasonal campaigns, initiate experiments, build new work methodologies, and hack new creative concepts.

You will work closely with our internal creative, product, BI, and analytics functions, as well as with our media partners.

Requirements:

• 1-2 years of experience in paid/social media large-scale ad campaigns
• Proven experience managing Meta (Facebook/Instagram) advertising campaigns
• Experience with global markets - an advantage
• Experience with search campaigns - an advantage
• Excellent analytical skills with a data-driven optimization approach
• You’re both a builder, optimizer, strategist, and executor, demonstrating a unique ability to launch campaigns from scratch while always seeking to optimize bidding/targeting/audience/full funnel strategies
• You thrive in high-volume, fast-paced, and feedback-driven environments. You are exceptionally organized, detail-oriented, and a team player
• You’re highly self-motivated, have a stellar work ethic, and are looking for the right company to support your growth.
• Above all else, you are bright, kind, and goal-oriented
• Fluent in English

Role is located in Ramat HaChayal, Tel Aviv