GlassesUSA.com - part of the Optimax Eyewear group - a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience.

About the role:

You'll own a product area for our B2B2C vision insurance product, setting strategy and leading the work that brings it to life. This is a senior, hands-on role for someone who can both shape the vision and drive the day-to-day.

What you'll do:

• Set and run a smart, data-backed product strategy in a fast-moving startup environment.
• Spot new ways to create real value for our users.
• Define what needs building, then lead the work end to end with designers and developers — making sure we solve the right problem, not just ship something.
• Run user research, and use what you learn to make our products simple, clear, and easy to use.
• Catch problems in the live product early, dig into the details, and find practical fixes fast.
• Lead work with outside partners and third-party tools when the project calls for it.
• Travel abroad several times a year, typically 1–2 weeks at a time, to work closely with teams.

What you bring:

• 3–5 years managing consumer-facing (B2C or B2B2C) products, with a track record of driving real business results — e-commerce experience is a strong plus.
• Experience building for the US market, with a feel for what American users expect.
• Comfortable working in short, iterative cycles (agile).
• Strong sense for good user experience.
• A proven knack for getting cross-functional teams aligned and moving — even when no one reports to you.
• Clear, confident communication, both written and spoken.

• Fluent English and Hebrew; knowledge of Russian is a plus.
• Self-starter who takes on more, acts independently, weighs risks, and goes after opportunities.
• Equally at home on the creative side and the analytical side, you let data guide your decisions.
• Sharp attention to detail while juggling several projects, staying steady under pressure, and hitting deadlines.
• Hands-on with AI tools like Gemini and Claude for product discovery and idea generation — ideally using them to solve real problems, not just experiment.
• A natural leader inside the company.
• Positive, organized, creative, and driven.