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Paid Search/SEM/SEA Manager (m/w/x)



Marketing & Communications
Berlin, Germany
Posted on Wednesday, May 29, 2024

About Grover

Unlock the future of tech with Grover! We're revolutionizing access to cutting-edge technology, offering affordable and sustainable solutions through flexible tech rental subscriptions. No deposits, no commitments—just the latest tech on-demand, exactly when and where you need it. Join us in transforming the tech landscape across Germany, Austria, Spain, and The Netherlands. Your journey to limitless possibilities begins with Grover!

Our Mission & Vision

To date, Grover has circulated over 1.2 million devices, employs over 400 people, and stands as one of the fastest-growing scale-ups in Europe. We hit Unicorn status in 2022, and are scaling internationally!

We're proud to champion a more sustainable way to use tech. With an average of 3-4 rental cycles per device depending on the category, we estimate that the rental of our portfolio from 2015-2021 resulted in 160,000 fewer e-waste products and about 250 tons of e-waste.

We are looking for a Paid Search Manager to join our talented Growth Marketing Team, hybrid (2 days per week at our Berlin HQ), where your primary goal will be to scale and take our Paid Search efforts to the next level.
As a Paid Search Manager at Grover, you can steer and optimise our campaigns and scale our digital footprint across all of our markets. You will have complete autonomy to do what is right for the business, and we will empower you to drive our business in innovative ways.

🎯 What you will contribute:

  • Take responsibility for the management and execution of marketing campaigns across the funnel for Google Search, Google Display, YouTube, Bing
  • Manage and optimize campaigns for acquisition, activation, and retention (across web and app) and optimise towards defined KPIs
  • Test, experiment, analyze results, and identify actionable opportunities (targeting, bid optimisation, ad testing, keyword research, etc.) to improve performance and scale
  • Build account and campaign automation using scripts and set up weekly & monthly reports in Data Studio
  • Liaise with 3rd party partners like product feed management tools and other marketing platforms to build scalable promotions
  • Communicate regularly with account teams from Google to ensure our marketing goals are met and stay updated about innovative features like automation scripts, feed improvement, audience & targeting
  • Understand the customer journey from first impressions to order confirmation and will look to optimise conversion rates across the funnel
  • Work as part of a multi-functional team alongside brand, category, product, and BI teams to constantly iterate and improve your campaigns

🤝 What you bring:

  • 3+ years of experience in performance marketing with a focus on Google Search, Google Display, YouTube
  • Experience working with and optimising campaigns on the web as well as experience with app install and app event optimization campaigns
  • A tested variety of ad formats (Responsive ads, Expanded text ads, HTML5 ads) and experience with creating and scaling campaigns in either consumer subscriptions or e-commerce industries
  • High analytical skills and attention to detail (knowledge of Excel, Tableau, SQL is ideal)
  • Experience in any other channel is also a plus as well as B2B and B2C is also a plus, we like rounded profiles that can grow within the company
  • Experience with DV360 and SA360 will be a plus
  • Knowledge of how to plan, set up, and complete significant A/B tests with clear applicable results
  • Entrepreneurial spirit and balance between getting stuff done and making things great
  • Great communication skills and a positive attitude toward problem-solving
  • Fluency in German is a big plus

❤️‍🔥 What you will love about us:

  • Hybrid model with 30 days per year to work abroad
  • 28 days of paid vacation, plus another additional day after 3 & 4 years
  • BVG monthly discount to drive you anywhere in Berlin
  • Company Pension Scheme and a top-up to Parental Leave (for both parents)
  • Online Mental Wellness support with Nilohealth
  • Urban Sports Club or ClassPass Corporate Discount
  • Annual learning budget of 1000€
  • 1 Paid Volunteering Day per Month
  • Online German Classes through LanguageHero and Babbel subscription
  • Exclusive Grover Tech discount for you & your loved ones
  • A diverse global team of 72 nationalities (and counting!)

Embark on a rewarding journey with the Grover Rocketship, where your impact is felt, and together, we cultivate a more circular world. 💚

We are looking forward to e-meeting you! 🚀