Data Business Lead
Outbrain
About Teads
Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 30+ countries.
For more information, visit www.teads.com.
About the Role
We are seeking an experienced and strategic Data Lead to help with the sale of Teads solutions by using data solutions. This role is responsible for driving insight-led targeting strategies, audience targeting recommendations and evangelising both internal and external teams on Teads data capabilities.
The successful candidate will be instrumental in shaping Teads' data-driven strategies for planning and activation and will be responsible for building or maintaining strong relationships with the data industry in the Mexico market.
Key Responsibilities
- Lead data and insights, including both domestic (Mexico) and ROLA (Rest of Spanish Speaking LATAM).
- Partner with local sales and service leadership to provide strategic pre sales support for key Teads accounts in the form of audience recommendations utilising Teads Data Suite. These include, but are not limited to, Strategic Teads Accounts (STA) and larger tier 1 accounts.
- Work with Global Data Teams on creating evangelism and training programs for all new data products and solutions built by Teads
- Provide feedback into Teads Product Management and Engineering organization on requirements for the MX (and LATAM region) on future needs and product enhancements.
- Managing direct relationships with local industry data personnel inside advertiser and agency partners
- Speaking at local and regional conferences and industry events on the subject of Teads Data Solutions and the data industry at large
- Maintaining and managing any local data vendor partnerships (for example Retargetly) to ensure Teads has access to the latest data options and that commercial agreements are relevant and realistic for the region (and Teads).
Personal Attributes
- Proactive, solution-driven mindset with a flexible and creative approach to problem-solving.
- Strong client service ethos with a consultative approach to research.
- Excellent interpersonal skills with the ability to collaborate across teams, time zones, and stakeholders.
- Strong storytelling ability—capable of transforming raw data into meaningful insights that address key business challenges.
Required Skills & Experience
- 5+ years of experience in relevant roles (e.g. research agency, media agency, media vendor and/or media measurement provider).
- Strong understanding of digital media measurement and the programmatic advertising ecosystem, including DSPs, DMPs and SSPs.
- Understanding of how cookie deprecation is impacting digital measurement and targeting.
- Proficiency in Excel (analytics functions, formulas) and PowerPoint (storytelling and data visualisation).
- Experience using BI platforms (e.g. Tableau, Looker) to derive insights.
- Proven leadership experience in managing and growing teams.
- Experience in consumer data capture and analysis to inform media planning strategies.
- Strong understanding of the agency media buying process, including collaboration with strategists, planners, and activation teams.
- Omnichannel/Multichannel experience is essential.
- A demonstrable adoption of AI tools to enhance and optimize existing or future workflows or outputs.
- You connect with our values:
- Relentless Customer Focus: You put customers at the heart of everything, building strong relationships, understanding customers needs, and making decisions that keep their perspective front and center.
- Act Today, Not Tomorrow: You make smart decisions quickly, prioritize action over perfection, and keep things moving forward, even when things aren’t 100% clear.
- Obsess About Outcomes: You’re outcome-driven, take ownership of your results, and work through challenges to deliver what really matters.
- Evolve Through Change: You’re adaptable, curious, and see change as a chance to learn and improve. You evolve your skills to keep up and push ahead.
- Human-driven, Powered by AI: While we use AI to drive performance, it’s our people who make the real difference. You bring empathy, collaboration, and a love of learning to everything you do.
Why Join Us?
This role offers the opportunity to shape the data and insights strategy for a leading ad tech business in Mexico and the LATAM region as a whole. This role works at the intersection of research, technology and commercial growth. If you are passionate about leveraging data to drive business impact and have a proven track record in media, we’d love to hear from you!
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Life at Teads
At Teads, we don’t just offer new roles - we blend creativity, technology, and data to shape the future of media. You’ll work with smart humans, meaningful brands, and cool tools, all while helping redefine how advertising works in a world that demands more transparency, better insights, and smarter strategies.
As a Teadster, you’ll play a critical role in shaping our future success in the region. Here’s why Teads stands out:
- We've merged two open internet category leaders—Outbrain and Teads—to create the ‘new’ Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web.
- As part of our team, you’ll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning.
- Teads is committed to your success, offering the support, tools, and development opportunities you need to excel in your role.
Our company culture is welcoming, dynamic, diverse, global, and built on top performance.
Teads is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment.
Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups – employee-led groups in which we debate topics and drive change: environmental, women empowerment, charitable initiatives to diversity, equity, and inclusion, you’ll be able to share your passions with likeminded people.