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Marketing Manager, Pakistan

Payoneer

Payoneer

Marketing & Communications
Lahore, Pakistan
Posted on Wednesday, April 24, 2024

A universe of opportunities. Open to you.

Payoneer’s mission is to empower anyone, anywhere to participate and succeed in the global economy. If our mission connects with your values, if you revel in solving complex challenges, and if you want to continuously advance your career, come realize your potential at Payoneer!

Life at Payoneer is a global community, where you’ll work with colleagues all over the world, in a hybrid or remote work frame. As an equal opportunity employer, the only things that matter to us are your skills, your drive, and your desire to have a positive impact on others.

We’re looking for a Marketing Manager for our Pakistan market. The incumbent will be tasked to enable millions of SMBs and professional businesses in Pakistan to get paid globally with Payoneer’ s fast, flexible, secure and low-cost solutions. The person in this role will report to Marketing Director, APAC based in Singapore.

Location

Pakistan, Lahore

What you’ll be spending your time on:

  • Acquisition campaigns: Ideate and execute campaigns to drive self-serve signups across target SMB segments.
  • Lead generation campaigns: Deliver quality and high volume of leads while working hand-in-hand with our friendly Sales teams to win opportunities among larger SMB target segments in Pakistan
  • Content Creation: Lead the ideation, briefing to execution processes with agencies and global content teams to accurately tell the story of Payoneer to our target customers – including proof-reading of localised eBook, whitepaper, website copy to blog post in English.
  • Brand positioning: Deliver our brand in compelling and consistent manner to our target audience across core segments in Pakistan
  • Online and offline events: Create and launch activation campaigns like webinars, hybrid events, networking dinners and roadshows in high-density SMB hubs, and research new events we can sponsor
  • Social Media Management: Daily market research through social platforms, actively engaging with customers and prospects through Payoneer’s social properties as well as those of others
  • Marketing Collateral: Working closely with Sales to create brochures, datasheets and presentations

What we’re looking for:

  • University degree in Marketing or Business
  • Self-starter that is comfortable working with unknowns
  • 8 to 10 years of experience in marketing with Pakistan marketing experience of around 5 years
  • Experience in delivering integrated marketing campaigns across channels including website, email, social media and SEM
  • Ability to track, measure and communicate program results, and seek to generate new best practices through experimental efforts
  • Ability to make decisions in a changing environment, anticipate future needs and drive results
  • Excellent communication skills
  • Passion for finding new ways to connect with the Payoneer communities
  • Great at building and growing relationships with business partners, customers and colleagues (team player)
  • High level of organization and focus and ability to work under pressure

Not a must but a great advantage:

  • Experience in the Payments and B2B industry is a plus
  • Experience with Salesforce, data analytics & BI tools preferred
  • Experience working in an international company with a matrix environment

Is this you?

The Payoneers are:

Accountable | Adaptable | Collaborative | Communicative | Fast Learners | Independent | Motivated | Problem Solvers | Resilient | Technically Proficient

#LI-SL1