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Senior Product Marketing Manager

PayZen

PayZen

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Thursday, May 23, 2024
PayZen is on a mission to bring financial health to healthcare. Our products improve both access and affordability for patients and cash flow & administrative complexity for healthcare providers. We are trusted by a rapidly growing number of health systems, hospitals, and physician groups and are backed by leading venture capital investors.
About the role
Reporting to the Director of Marketing, PayZen is seeking a Senior Product Marketing Manager to join our fast-growing company. You will play an instrumental role in building the product marketing capability, working cross-functionally with Marketing, Product, Sales, and Provider Success to define and refine our value proposition, competitive positioning, messaging, and targeting strategies, aimed at the nation’s top hospitals and health systems. You will also lead the go-to-market for launches and for the continuous evolution of our affordability platform and offerings.
You’re a seasoned B2B product marketer who brings strategic thinking and can build our product marketing function from the ground up. This role is ideal for a dynamic marketer with a proven track record of thinking big and pushing boundaries to deliver business results.

What you will do

  • Articulate, package, and deliver compelling stories and convincing proof points to drive successful market awareness, pipeline generation, and provider engagement
  • Partner with our Go-To-Market team to define the value story and develop effective product collateral, battle cards, presentations, client case studies, and digital content. Empower Sales and Provider Success to win through effective enablement, sharing ownership in wins and losses
  • Partner with Product in bringing new offerings to market, developing targeted messaging, positioning, and marketing creative informed by product understanding, customer needs, and competitive differentiation
  • Stay up-to-date with industry trends, regulatory changes, and competitive news to identify opportunities for and execute targeted campaigns
  • Foster the sharing of insights across consumer Marketing, Product, Sales, and Provider Success teams

Who you are

  • Ambitious. You are eager to make an impact at PayZen, and you are driven, passionate, and persistent about getting your products to win in-market. You thrive in a fast-moving environment and working with passionate sales teams, and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
  • A storyteller. You have deep empathy and can adapt how you communicate to best reach and engage your audience and differentiate PayZen. You have excellent verbal and written communication skills and can distill complex products into easily understandable value propositions.
  • Digital. Skilled in all digital channels; deep appreciation and understanding of marketing technology and digital analytics.
  • Market-oriented. You are on the hunt for unique market and account insights to generate balanced and thoughtful points of view on how to communicate product value to our providers.
  • A team player. This role is highly collaborative. Sometimes you’re driving the bus, sometimes someone else is. You can work with a range of disciplines and teams to execute on your work.

Experience we are looking for

  • 3+ years of marketing or go-to-market experience in a high-growth B2B technology company (healthcare experience a big plus)
  • 5 to 7 years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting

What we offer

  • The chance to join a high-growth company at an early stage and grow along with it
  • An opportunity to positively affect the lives of hundreds of thousands of patients and be part of a team that revolutionizes medical payments in ways never seen before
  • Highly skilled coworkers with whom you can learn and grow alongside
  • The ability to impact company values and culture in a collaborative environment - we value all comments and suggestions
  • Competitive pay, employer-paid healthcare, stock options
Join our dynamic team at PayZen and help shape the future of healthcare affordability with innovative solutions tailored to meet the evolving needs of our clients. If you're passionate about making a positive impact in healthcare and possess the skills and experience outlined above, we'd love to hear from you!