About the Role

As a Senior Product Marketing Manager, you will take charge of crafting and optimizing the user journey to drive customer acquisition and conversion. This role is all about moving users through a strategic funnel—from first awareness to becoming loyal customers. You’ll design campaigns and initiatives that turn a general audience into engaged users, while collaborating with cross-functional teams to ensure seamless execution.

Your work will directly impact how users experience ReasonLabs’ products, turning our innovative cybersecurity solutions into everyday tools that protect digital identities. This is a role for someone who thrives on data-driven decision-making, understands B2C user behavior, and is passionate about creating meaningful user experiences.

What You’ll Do

• Lead the development and execution of product marketing strategies focused on growth and retention.
• Design and manage multi-channel communication campaigns, including in-product messaging, email marketing, and landing pages, to achieve KPIs.
• Drive go-to-market strategies for product launches and feature updates, ensuring alignment across teams.
• Represent the user’s voice, ensuring our products and messaging reflect their needs and expectations.
• Use data insights and A/B testing to optimize the user journey and improve conversion rates.
• Collaborate with Product, Performance, Customer Support, R&D, Design and Content to ensure a unified strategy.

Requirements

• 5+ years of experience in product marketing within a global B2C company.
• Proven ability to develop and execute go-to-market strategies across diverse channels.
• A data-driven mindset with expertise in analytics, A/B testing, and BI tools (Mixpanel, Tableau)
• Strong organizational and communication skills, with the ability to simplify complex concepts.
• Experience optimizing user funnels and driving engagement through innovative campaigns.
• Fluent in English, with exceptional written and verbal communication skills.
• A passion for user-centric marketing and a desire to make an impact in the cybersecurity space.