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Product Analyst - B2C



IT, Product
Tel Aviv-Yafo, Israel
Posted on Monday, November 13, 2023

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!

We are looking for a Product Analyst to join our B2C team to evaluate and interpret product-related data to identify trends, opportunities, and areas for improvement, and create valuable insights of the B2C products. This role will report to the Senior Director of Product.

Why is this role so important at Similarweb?

The B2C team works to deliver growth in user base and revenues of different business units. To do so we’re looking to unlock key data challenges while connecting the dots between marketing and product efforts and their incremental impact on the business.

As a Product Analyst you will constantly work to help improve the business performance, by establishing a solid analytical layer and search for potential impact.

You'll be working to create a data culture and will play an important role in decision making.

So, what will you be doing all day?

  • Strategic Insight: Develop a deep understanding of market trends and user needs to contribute valuable insights for the strategic direction of the product.
  • Data-Driven Decision Making: Utilize analytics and data interpretation skills to make informed decisions, optimize product performance, and drive continuous improvement.
  • Data Analysis: Conduct in-depth analysis of product and marketing data to identify trends, patterns, and opportunities for improvement.
  • Performance Metrics: Define and track key performance indicators (KPIs) related to product and marketing initiatives. Develop dashboards and reports to communicate performance to stakeholders.
  • Feature Enhancement: Collaborate with cross-functional teams to enhance product features, ensuring alignment with user needs and business objectives.
  • Market Insights: Stay abreast of industry trends, competitor products, and customer feedback to inform strategic decisions and contribute to product roadmap development.
  • A/B Testing: Plan, execute, and analyze A/B tests to optimize product features and marketing campaigns. Provide recommendations for improvements based on test results.
  • Customer Insights: Utilize customer data to gain insights into customer behavior, preferences, and needs. Identify opportunities for enhancing the customer experience.
  • Forecasting: Develop forecasts and models to support budgeting, resource allocation, and revenue projections for both product and marketing efforts.
  • Collaboration: Collaborate with cross-functional teams, including product managers, R&D, marketers, and data engineers, to ensure data needs are met and insights are effectively communicated.
  • Reporting: Create and deliver clear and concise reports and presentations that communicate insights and recommendations to stakeholders at all levels

This is the perfect job for someone who:

  1. 3+ years of experience working as a business / data analyst, preferably from a B2C company.
  2. B.Sc./M.Sc. in industrial engineering/ economics/ statistics or other equivalent quantative background.
  3. Possess strong technical and analytical skills - a must!
  4. Proficient in data analysis tools such as SQL, spreadsheet analysis & automation and data visualization.
  5. Knows python, R, or any other scripting language - a bonus.
  6. Has knowledge of AB testing and user analysis concepts (funnel, activation, segmentation, cohorts, retention, lifetime value).
  7. Product-savvy and KPI aware, adept at using key performance indicators to drive strategic and data-driven decision-making
  8. Articulates the right questions and can see different angles of a product or business opportunity.
  9. Feels excited about problem solving and putting the puzzle pieces together, while collaborating with different stakeholders.
  10. Adaptability to learn and understand new technologies quickly in a dynamic product environment.

*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face to face connections with fellow Similarwebbers.*

About the team

The B2C group in Similarweb is relatively lean, with a startup mindset and passion for data. We grow various products at different lifecycle stages, enjoying the freedom to conduct quick tests while creating a long term plan to hit our KPIs. Our culture is collaborative, open and non-hierarchical where everyone’s voice counts!

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.



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