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Senior Lifecycle Marketing Manager - B2C



Marketing & Communications
Tel Aviv-Yafo, Israel
Posted on Tuesday, April 9, 2024

Similarweb is the leading digital intelligence platform used by over 3,500 global customers. Our wide range of solutions powers the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!

We’re looking for a Senior Lifecycle Marketing Manager, to lead and execute a growth strategy for our product’s diverse revenue channels.

In today's highly competitive app ecosystem, creating user journeys communication alongside optimizing the different user funnels toward conversion plays a crucial role in our monetization effort. We are seeking a super-talented team member who can ideate and deliver marketing and product initiatives to optimize user conversion toward revenue and retention, aligned with the product strategy. This position offers a chance to own revenue initiatives, their execution and directly affect the company's KPIs.

So, what will you be doing all day?

Your role as a Senior Lifecycle Manager means your daily responsibilities may include:

  • Strategize, lead and execute an internal communication strategy with our existing user base to motivate and encourage them to engage with our apps and convert to perform revenue-generating actions while increasing their stickiness
  • Own the marketing automation platform implementation & maintenance
  • Optimize and A/B test user funnels, business models, content and pricing to achieve revenue and retention goals
  • Initiate, specify and define creative product ideas to reach product targets
  • Collaborate with the product, R&D, design, marketing, data and development teams to prioritize and execute impactful tasks
  • Regularly analyze and present marketing and revenue related data to support future tasks and provide visibility to previously launched activities
  • Analyze market trends and customer feedback to identify new opportunities
  • Utilize data analytics to refine strategies and improve decision-making.
  • Facilitate communication between departments to align objectives and maximize efficiency.
  • Stay updated on relevant regulations and industry best practices

This is the perfect job for someone with:

  1. B.A. in Business/Marketing/Economics/Industrial Engineering or any other related field
  2. Demonstrated experience in improving revenue and retention efforts across B2C products
  3. 3+ years experience with marketing automation (email, push, pop-ups) planning and execution for B2C apps (advantage - experience with Braze (or equivalent)
  4. Super analytical thinking - working with MixPanel or similar - advantage
  5. A methodical, organized and thorough person able to design efficient work processes and own projects A-Z
  6. Highly technical and passionate about reading and writing documentation
  7. Creative, problem-solver & entrepreneurial state of mind
  8. Ad monetization/affiliate experience - advantage
  9. Native/fluent English (additional language - advantage)
  10. Ability to work in a diverse & dynamic environment

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

The B2C team acts as an independent unit, leading diverse products in a startup state of mind. We are a highly collaborative, supportive, and dynamic team that enjoys a fast-paced informal environment.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

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