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Experienced Mobile User Acquisition Manager (B2C)



Tel Aviv-Yafo, Israel
Posted on Monday, May 20, 2024

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We’re looking for an Experienced Mobile User Acquisition Manager to scale the audience and revenue of multiple cross-platform products. This role will report to Team Lead Marketing.

In today’s highly competitive product landscape, solid digital marketing strategy and execution are more important than ever. We are seeking a super-talented team member who can take responsibility for the paid advertising operation of various B2C products we own. This position offers a unique opportunity to drive growth.

So, what will you be doing all day?

Your role as part of the Marketing team means your daily responsibilities may include:

  • Creating and executing a strong multi-channel performance marketing strategy for mobile products to help acquire new customers at an ambitious ROAS ecosystem
  • Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
  • Analyzing and reporting on the performance of your campaigns and driving marketing decisions based on KPIs
  • Implementing tracking methods to ensure accurate measurement
  • Collaborate with the design team to develop our creative assets to deliver and execute successful marketing campaigns.
  • Performing research on the latest trends & competitors to spot growth
  • Manage and develop relationships with different marketing partners.

This is the perfect job for someone with:

  1. 5+ years hands-on media buying experience for B2C mobile products (Web/Affiliation experience - high advantage)
  2. Experience with various user acquisition channels (Media, Display networks, Google Ads, Apple Search Ads, Facebook, Programmatic, and others).
  3. Number-oriented with analytical skills and comfortable with large sets of data and numbers.
  4. Solid technical experience and deep understanding of how tracking/attribution works, using MMP’s and other tracking tools. (Google Analytics - advantage)
  5. Excellent analytical skills and passion for extracting actionable insights from data
  6. Creativity, motivation, and a structured approach
  7. Deep understanding of subscription-based business models (SaaS) and user funnels - Must.
  8. Creative abilities and some copywriting skills - a big advantage.
  9. “Can-do” and hands-on mentality, growth mindset, adaptability, and a drive for continuous improvement.
  10. Excellent written and verbal communication skills in English.

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

The B2C team acts as an independent unit, leading diverse products in a startup state of mind. We are a highly collaborative, supportive and dynamic team that enjoys a fast-paced informal environment.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.