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Senior Product Specialist, SEO



Marketing & Communications, Product
New York, NY, USA
Posted on Wednesday, May 22, 2024

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 5,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

At Similarweb, we invest in various marketing channels, including search, paid, organic, and social. Search is rapidly evolving with new modes and channels, augmenting user experience. Our ongoing investment in search provides valuable insights into consumer interests and trending topics, enabling marketers to optimize their content efforts. Our suite of search tools empowers SEO managers, content marketers, and PPC managers to benchmark, plan, research, track, and optimize their campaigns daily. Our Search Intelligence solution operates with a startup mindset, moves FAST, thinks BIG, and is built for long-term marketers' success in a constantly evolving landscape.

We are looking for a Senior Product Specialist, SEO to join our Search Intelligence team. Search intelligence is a cornerstone of our product suite, empowering marketers to win in today's ever-evolving search landscape.

Why is Search Intelligence accelerating at Similarweb?

  • Market Expansion: Evolving search methods and the increasing responsibilities of SEO managers are fueling the need for comprehensive search insights.
  • Actionable Intelligence: Our search tools provide clients with the intelligence they need to optimize content, track performance, and make data-driven decisions.
  • Customer Success: This role is key to ensuring our clients achieve their organic search goals through content creation, technical SEO, and competitor analysis.

So, what will you be doing all day?

Your role provides invaluable SEO expertise for clients, partners, GTM representatives, marketing, and product management.

  • Support sales, account management, and customer success by aligning user and SEO teams with client needs, positioning Similarweb as the preferred solution.
  • Educate and advocate SEO knowledge internally and externally, offering best practices for diverse websites and business requirements.
  • Utilize hands-on experience to assist clients in achieving organic search goals through content creation, optimization, technical health, keyword research, reporting, audience analysis, and marketing investments.
  • Collaborate on prototyping new concepts by analyzing search and performance data from Similarweb and other sources.
  • Evaluate competitive landscape, market trends, and emerging technologies, providing feedback, alternative solutions, and recommendations to product management and data teams.
  • Monitor product and business KPIs, facilitate user research, and conduct feedback sessions.

This is the perfect job for someone who has:

  • At least six years of experience as a hands-on SEO manager, either in-house or performance marketing agency, working on large-scale websites.
  • Comfort with all fields of SEO including performance, technical, content, outreach and analysis.
  • Keen ability to uncover business opportunities within organic search, incorporating them in pitches.
  • Familiarity with content production, content optimization and distribution, UX-related optimization, offsite content, PR, PPC, social media and technical structure of websites.
  • Pristine listening and communication skills and communicator both verbally and written handling multiple stakeholders.
  • A genuine love for challenging the status quo, and providing solutions to drive home objectives. meet business objectives
  • A clear interest and following of search and content trends.
  • Experimented with data sets from multiple angles to draw insights.
  • Practical, motivated, collaborative with bias to action.
  • Experience in B2B SaaS - Preferable; comfortable navigating ambiguity.

The base salary range for this position in New York City is $105,000 to $165,000 + benefits including: medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave.

Individual compensation is based upon a number of factors, including qualifications and relevant experience.

The base salary range above is for the New York City metro area, and could vary for candidates in other locations.

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

Please note: We’re unable to sponsor employment visas at this time.

#LI-SS #LI-Hybrid

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