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Team Lead, Content Marketing



Marketing & Communications
London, UK
Posted on Thursday, May 30, 2024

Team Leader, Content Marketing

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing everything that happens online. Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.

We’re looking for a Team Leader, Content Marketing, reporting to the Global Director of Content Marketing.

Why is this role so important at Similarweb?
As a Team Leader for our London pod, you will create, edit, and support the creation of high-quality, data-driven content that enhances customer experiences, communicates our unique value proposition, and supports our marketing sales funnel. The role demands expertise in editing, people management, content creation, and data analytics, along with a passion for insights creation. You must be a self-starter, pay careful attention to detail, and be comfortable in an ever-changing environment.

This is a hands-on position, meaning you must have the ability to quickly turn around content requests for Similarweb’s field marketing teams across the globe and support the execution of multiple content deliverables simultaneously. If you excel in people management, content creation, online marketing, data storytelling, and competitive intelligence, this opportunity is for you.

So, what will you be doing all day?

  • Managing the local team and supporting the targeted and individual growth opportunities for the content team members in London
  • Facilitate editing, content marketing know-how, and training to deliver high-quality content across all deliverables
  • Copywriting and creative concept and development for content and insights creation and marketing tactics run by Similarweb’s Corporate Marketing, PR, and Field Marketing teams, focusing on marketing, sales, research, data, and SEO audiences, and ensuring high quality, clarity, and consistency of messaging throughout.
  • Working closely with the company’s product, solutions, and marketing teams to execute comprehensive goal-based content plans
  • Developing and editing content that addresses marketing practitioners' and digital leaders’ priorities and challenges
  • Driving business results by identifying opportunities to develop and strengthen our marketing materials and messaging by persona, use case, and industry, as well as country-specific requirements
  • Optimizing content for various marketing channels, including events, PR, blogs, social media, website, email, video, webinars, and more

This is the perfect job for someone with:

  • A minimum of 2 years of experience managing writers, as well as at least 2 years’ of prior experience as a content manager, specifically in a SaaS or tech company
  • Excellent copywriting, editing, creativity, and communication skills
  • A passion for content creation and data analytics
  • Hands-on experience with long-form content and meeting KPIs within a campaign and marketing setting
  • Self-motivation and the capability of managing multiple projects, stakeholders, and content areas
  • Very strong interpersonal skills and the ability to navigate complex organizations
  • The ability to interpret and explain graphs, tables, and quantitative insights
  • A collaborative and solution-oriented approach
  • Intellectual curiosity and a data-driven mindset
  • Experience with marketing tools like WordPress, Miro, Google Analytics, Flourish, Infogram, Canva, Airtable, Grammarly, Asana, and Slack
  • SEO content know-how and experience (advantage)

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.


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