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Senior Product Marketing Manager



Marketing & Communications, Product
Tel Aviv-Yafo, Israel
Posted on Thursday, June 27, 2024

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!

Your job will be to demonstrate how Similarweb solves marketing professionals’ most critical business questions. From the optimization of user acquisition to the epic transformation of your marketing strategy - Similarweb helps you win your market. We approach product marketing as a mission-critical opportunity to disrupt the market intelligence category, make our customers data-driven superheros, and ultimately let Similarweb’s actionable insights speak for themselves.

You will:

  • Shape the voice and tell the story of Similarweb’s value to marketing teams across the world.
  • Ensure the entire company speaks the same language when it comes to your product’s messaging and positioning.
  • Launch new products and features to the market. Including external communications and campaigns, sales collateral, sales enablement and usage monitoring.
  • Ensure customer-facing teams are trained and ready to sell, and effectively communicate to customers.
  • Closely collaborate with our product, solutions, marketing and sales teams to define, develop and execute product marketing strategies & plans.
  • Drive new sales and post-purchase engagement and retention initiatives for your products and help educate and grow a healthy user base.


You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

  • Build a deep understanding of our customers and their use cases, Similarweb’s value proposition, the market, and the competition to help drive customer engagement.
  • Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the Similarweb value in our customers’ language.
  • Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
  • Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
  • Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
  • Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
  • Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.


  • At least 5+ years of experience in product marketing from a B2B SaaS company
  • Captivating storytelling, superb communication and presentation skills
  • Able to work independently and autonomously, focusing on key outcomes amidst competing priorities
  • Team player, strong at facilitating alignment and building relationships across an organization
  • Analytical thinker, excellent problem solving, planning and execution skills
  • Motivated and hard working
  • Ability to be flexible and adapt to change

Why choose Similarweb?

We believe that building a great product and a great company starts with finding amazing people and helping them grow and develop professionally and personally. At Similarweb, you’ll be surrounded by curious, witty and passionate people that are hungry to drive real impact. We are proud to have over 800 creative and talented professionals, and we strongly believe in winning together as a way of driving a successful business!

Our Values:

  • Data Driven: We believe data driven decisions are the key to success and we are evangelists for the power of digital insights
  • Passionate: We care deeply about what we do, are accountable for our actions and are committed to helping each other
  • Excellence: We believe in excellence as a mindset. It’s in our nature; and we work hard to make a difference
  • Winning Together: We know what it takes to build a great company and a great product and it begins with valuing each and every member of our team and working together to reach new heights.

Similarweb is a global company that strives to create a workplace reflective of the communities we serve, where individuals are empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

About Similarweb:

Similarweb is the most trusted platform for understanding online behavior. Millions of people rely on Similarweb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more at WWW.SIMILARWEB.COM.

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