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Sr. Product Marketing Manager (Public Sector/Public Safety)



Marketing & Communications, Product
United States
Posted on Thursday, March 21, 2024


Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit


Reporting to the VP of Verticals & Growth Marketing, this role will also work closely with the Public Sector Sales, aiWARE and Services teams and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI).


Own Product Marketing Strategy for Public Sector

  • Understand our market, buyers, and competition to shape Veritone product story and narrative for public sector agencies including federal, state and local, education, and focus on law enforcement and public safety
  • Craft, own, and evangelize our product value and benefits to convey the value of Veritone’s solutions, products, and services as they relate to our direct customers and partner ecosystem
  • Create compelling, high-quality content for internal and external stakeholders targeted Public Safety or Federal stakeholders
  • Develop strategic marketing plans to drive awareness, education, and evangelism for the entire portfolio with customers, prospects, media, analysts, and influencers
  • Partner with Product Management to thread the operations portfolio throughout our platform and product messaging
  • Execute on a solutions-marketing based approach and deliver integrated content that drives pipeline
  • Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns
  • Drive direct and partner product and solution launches, ensuring the field is enabled and other GTM teams can execute their launch tactics
  • Work closely with the corporate marketing team to permeate product messaging across web and other customer-facing communication vehicles
  • Support funnel growth activities, such as blog posts, press releases, SEO, campaigns, and technology events, by providing core messaging
  • Present to Sales and customers at both internal and external events
  • Benchmark and assess the impact of your work against key business metrics

GTM Strategy for Public Sector

  • Lead the effort to develop our go-to-market strategy, enablement resource development and thought leadership strategy for our AI-native applications servicing Government, Legal and Compliance (GLC) verticals. Our GLC applications cover a broad spectrum from public safety to law enforcement agencies; use cases spanning from helping police departments identify suspects captured in video footage to assisting district attorneys to surface key evidence buried in terabytes of discovery. Our GLC applications are all built upon aiWARE, the world’s first operating system for AI. aiWARE orchestrates an expanding ecosystem of machine learning models to transform audio, video, and other data sources into actionable intelligence.
  • Insights: Create strategic insights into how we can impact potential customers. Collaborate with Product Management and Sales to develop targets, personas and insights.
  • Strategic Positioning: Develop product positioning and messaging that differentiates our platform, tool, products and services in the market. You’ll work with the field, partners, and analysts to position our products not only on the high level but also around individual new technologies or features that we bring to market.
  • Commercial Readiness: Oversee and lead all external launch readiness efforts for product introduction. This includes assisting Marketing and Agency resources with demand generation programs, Product Management with buyer and user journeys, and Customer Success, Sales and Channel partners with required education programs or resources.
  • Content Creation: Deliver impactful customer and partner-facing product assets and collateral that support our key value propositions.
  • Field Enablement: Deliver sales, partner and user enablement tools to help with acquisition and sales conversion.
  • Assess Competitive Landscape: Oversee the monitoring and active reporting of the competitive landscape including SWOT analysis of key competitors.


  • At least seven years of previous product marketing experience in an Enterprise B-to-B SaaS business targeting Public Sector buyers/prospects
  • Experience working with government agencies, government contractors, systems integrators and have solid understanding of government procurement process
  • Have managed at least a dozen major product launches, including defining and executing go-to-market strategy and associated tactics
  • Demonstrated experience and examples establishing product positioning and unique selling propositions
  • Experience using market intelligence tools and databases for customer acquisition research and procurement support
  • Sales enablement: A solid vision for what sales tools are needed to support a product and how to get them produced and to our sellers
  • Exceptional communication skills – both written and verbal (English)
  • Strong finance skills including determining product price, SaaS metrics expertise (CAC, ACV, churn analysis … you get the idea!


  • Previous Product Marketing for an enterprise-class product in any of the following segments: Artificial Intelligence, Redaction, evidence management, digital forensics, compliance surveillance, media asset management, content management, business process automation, RPA
  • Experience with GovWin IQ / Deltek, govspend, bloomberg, Federal News Radio
  • Experience working with channel, partners, and distributors including Carahsoft, AWS, Microsoft
  • Previous experience supporting MSA, SI and/or government channel partners with enablement and education programs
  • Experience working with trade and industry analyst firms such as Gartner, Forrester, IDC, etc.
  • Familiarity with machine learning, artificial intelligence development


  • Bachelor Degree in Business, Marketing or related field, or equivalent work experience
  • Graduate Degree in Business, Marketing or related field is a plus
  • Certification in the Pragmatic Marketing Framework is desired.


  • A competitive compensation package
  • Employe Stock Purchase Plan (ESPP)
  • Remote first + Hybrid workplace
  • VERI Communities (Affinity Groups) & Belonging
  • Empowerment to build your career journey at Veritone
  • Flexible (Paid) Time Off
  • Benefits Program: medical, dental, vision, 401K matching, and more!
  • Mental health awareness and support
  • An opportunity to be a part of the next big thing in artificial intelligence!


  • Loves learning & continuous growth; stays current on marketing trends
  • Can juggle multiple projects, priorities, and deadlines with a positive attitude
  • Comfortable in a fast-paced, small company environment
  • Collaborative and always contributing value
  • Driven to win as a team
  • Remote first workplace
  • Check us out!

Veritone is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE, orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. We love to continuously grow while staying ahead of trends and creating structure in an unstructured world.

If you’ve made it this far and align with our goals, we look forward to reviewing your qualifications!


Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

(Colorado & California Only*): Minimum annual salary of $146,000.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.

*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado & California.