ZyG is revolutionizing eCommerce with the first Agentic Operating System for eCom scale.

This end-to-end platform helps product inventors and entrepreneurs turn their products into successful Direct-to-Consumer businesses, addressing the three key challenges of eCom scale: poor product bets, lack of scale infrastructure, and the need for often-complex financing.

With a connected system of AI Agents built on a unified data infrastructure, the OS analyzes scale-market fit, replaces the fragmented tools, agencies, and manual workflows that typically power eCom growth, and offers the financing needed for DTC scale.

The Role

We are looking for a CRO Manager to take ownership of ZyG's conversion and funnel optimization across both hands-on execution and strategic design.

In this role, you will run and lead optimization initiatives, owning the full funnel end-to-end - from landing pages to purchase and growth - while also defining how optimization should be structured and scaled across brands.

What You'll Do

• Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell).
• Close the loop between creative, audience, and performance to the funnel - match the right creative, messaging, and offers to the right audience and funnel stage.
• Optimize for economics, not just conversion - balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention.
• Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops.
• Build reusable optimization systems that scale across all current and future brands.
• Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization.
• Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.
• Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth.
  
  

Requirements

• 5+ years of hands-on experience in CRO and funnel optimization, with deep experience in the D2C e-commerce space.
• Analytical and data-driven, with a strong grasp of unit economics and the tradeoffs between CVR and LTV.
• Strategic mindset with experience building systems, not just executing playbooks.
• Experience defining KPIs and driving performance against them (not just working toward predefined goals).
• A systems thinker who prefers building platforms and reusable frameworks over one-off fixes, and knows how to make work compound across multiple brands.
• A self-starter comfortable operating at the intersection of execution and architecture, working closely with Product, Data, Engineering, and Creative.